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Stage 4 — Track

Search Tracking

Connect GSC, track published pages, query coverage, clicks, impressions, and gaps.

Track planned keywords against real search data

Once pages are live, the pipeline moves from assumptions to evidence. Search Console data shows which queries Google actually associates with each page, which planned keywords are missing, and where new content or tool opportunities appear.

  1. 01Connect published pages with intended keywords and topics.
  2. 02Compare impressions, clicks, CTR, and average position from GSC.
  3. 03Send unexpected but useful queries back into the research backlog.

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